Interview with Bojoko’s Joonas Karhu: The Role of Trust in Scaling an iGaming Business
Source: highstakesdb.com Establishing trust is one of the most critical components for long-term success in the iGaming industry, but can it also lead to incredible growth? Bojoko has long been one of the leading comparison platforms for UK gamblers, and we’ve previously spoken to their team about UK marketing challenges and their expansion into bingo . However, over the last few months, their profile has skyrocketed. Bojoko doubled its traffic and first-time depositors (FTDs) sent to affiliate partners in Q3 of 2024 alone, and according to their CEO, Joonas Karhu, this is in large part due to their focus on transparency. Joonas Karhu joins us today to explore how Bojoko’s commitment to trust and transparency has fueled its remarkable growth. He delves into the importance of delivering consistent, reliable reviews and explains how maintaining credibility through transparency has helped build Bojoko into a trusted brand in a crowded market. Karhu’s in...