Lenovo Case Study: From the Shacks of China to Conquering the World
Once upon a time, Lenovo held its meetings in a guard shack in China. Now, a multinational tech brand, a thing like that is hard to comprehend, but it’s true. Liu Chuanzhi and his ten engineers founded the company in Beijing, China, in 1984 with just $25,000. With an initial focus on television, the brand is the largest PC maker in the world today. That’s not it, its products such as laptops, tablets, smartphones, and more are known for their reliable nature. The global brand recognition achieved by the company wasn’t a fluke. The fascinating journey that led to this point was nuanced and filled with special anecdotes. And we are going to take you through this journey with the help of this case study. Key Moments from Lenovo’s History Timeline 1984: Lenovo was officially founded. On the same day, it got the Chinese government’s approval. 1985: The organizational structure was established just after the Chinese New Year. In the same year, the company started manufactur...