TEW Magazine

Source: McLittle Everyone has experience with rebranding. Remember the new wardrobe you bought to mark the start of uni and sharehouse life? New clothes, new me, you thought with unbridled confidence. The positivity lasted until the summer holidays when your childhood mates took one look at your new outfit and said ‘It’s not you’.  Some rebrands work. Others don’t, at all. On the surface, rebranding seems a simple process. In truth, it’s a marketing iceberg. The public sees the floating visuals, but it’s the strategy and teamwork beneath that gives the rebrand its shape and power.  If you’re considering rebranding your business , there are a bunch of things you must consider first. Let’s look at the most critical things.  Know the why behind your rebrand Like, really know it. You shouldn’t rebrand simply because you’re bored with your logo or because sales are down this quarter. You need a compelling reason to take this marketing path. Why? Because anything less will be s...