Branding matters – the key to setting your business apart in the digital age If you had to name a few famous brands, you’d certainly have no issue coming up with a long list of names that everyone recognizes. Apple, Google, Coca-Cola, Amazon, Mercedes, Facebook, and Nike are just a few examples of world-renowned brands that have become embedded in popular culture. There’s no denying that Branding matters to set your business can conjure vivid images in our minds and help us make instant associations. But what exactly branding such a powerful tool in the business world? Is it the catchy name, the nicely designed logo or the visually appealing colour scheme that determines people to choose one brand over the other? The truth is there’s a lot more to branding than meets the eye. The branding process encompasses a wide range of assets and elements, including the ones we’ve already mentioned, that together create a distinctive identity for a company or person and shape a positive per...