More Than Metrics: Bhaskar Dey’s Human-Centered Approach to Innovation
Bhaskar Dey (Director – Growth and AEP GTM) has a strong association with dedicated analytics firms. Soon, he will be part of the leadership team at LatentView Analytics . He emphasises the dynamic nature of the analytics space and the opportunity to contribute to its evolution. His biggest challenge in leading organizations, he might articulate, has been effectively scaling operations while maintaining a high standard of innovation and fostering a cohesive culture amidst rapid change. Bhaskar Dey’s Adobe Experience Platform (AEP) GTM strategy focuses on enabling organizations to unify customer data, create a single source of truth, and activate personalized experiences across channels for LatentView ‘s customers. The plan emphasizes building a strong data foundation, leveraging real-time insights, and integrating AI-driven decisioning to drive measurable business outcomes. With a clear roadmap, Bhaskar aims to accelerate adoption, enhance customer engagement, and deliver scalabl...