How McDonald’s became the World’s Largest Food Chain, a Case Study?
You don’t have to be a fast food fanatic to know what McDonald’s is, most people recognize what that yellow “M” stands for. Such is the brand presence of the world’s largest fast-food chain today. The very first McDonald’s was opened on 15 th April 1955, in San Bernardino, California, by the siblings Richard and Maurice McDonald. At the time, it used to serve slow-cooked barbecue and had no indoor seating. Which is nothing like the McDonald’s of today. Despite the limitations, their business grew quickly, and sales numbers were impressive. Soon the competition increased, and the brothers needed a plan to keep up with it. They realized that the majority of their sales were from hamburgers (over 80%). They decided to adopt a new strategy based on three factors: speed, lower prices, and volume. It also included a system called the “Speedee Service System” developed by the brothers, which helped their growth significantly. To boost the operation speed further, they ...