How Do Tech Companies Do Market Research?
Technology companies can be both disruptors and the disrupted – not from the sudden impact of a single source but from an amalgam of interacting forces. The pace of change is faster than at other points in history, which translates into the fact that there are as many opportunities as there are threats to a business. Technology market research is a crucial element of your strategy, as it supplies the data you need to understand customers and their choices. Whether you’re a startup or a well-established company, a strong customer base is of the essence , so you should think about the ways enterprises and SMBs use and buy technology. Many Tech Companies Don’t Invest In, Nor Understand the Value of Market Research Surprising as it may seem, many companies in the tech space haven’t done market research, meaning they haven’t given a second thought to whom is buying their product. In business, everything comes down to bottom-line impact, so they’d rather spend the money on ...