Scaling Smarter: How Liat Ben-Zur Turns AI into Strategic Advantage?
For years, the blueprint for scaling a product was clear: acquire users, drive engagement, measure conversions. But in the age of real-time personalization, shifting customer expectations, and exponential AI capability, those playbooks are crumbling. Static funnels can’t keep up with dynamic users. Growth isn’t just about reach anymore; it’s about relevance. As companies scramble to retrofit AI into outdated models, one thing is clear: intelligent growth starts with systems designed to learn and adapt from day one. Every product interaction should do more than respond; it should coach, personalize, and evolve in real time. This is where the next era of leadership comes into focus, one that blends technical depth with strategic clarity and a deep understanding of human behavior. Few embody this better than Liat Ben-Zur , CEO of LBZ Advisory LLC . A former senior executive at Microsoft, Philips, and Qualcomm, her approach goes beyond traditional AI strategy consulting. ...