Alphabet and Meta lure back advertisers as smaller rivals struggle According to their quarterly results, Alphabet and Meta lure back advertisers are sticking with safe havens Alphabet (GOOGL.O) and Meta Platforms (META.O), helping the tech giants steal market share away from smaller digital ad suppliers like Snap Inc (SNAP.N). Tech companies that rely on ad revenue have faced difficult comparisons in the previous few quarters as a result of an advertising spending boom spurred by the pandemic by companies looking to reach customers online. After interest rates increased and record-high inflation stoked concerns about the economy, consumers reduced their advertising spending. Alphabet and Meta lure back advertisers; Stick to Familiar Platforms However, a survey released this month by media and analytics business MAGNA predicted that the social media ad market would expand this year at a slightly quicker rate than it did in 2022. According to Brian Mulberry, a portfolio manager at...