Building a Brand One Sourdough Pizza at a Time: How Garett Goodman Turned a Backyard Experiment into a Growing Business
When the world slowed down during the pandemic, many people discovered new hobbies. For Garett Goodman , it sparked an entrepreneurial journey that would eventually reshape his career. What began with handcrafted sourdough pizzas baked in a backyard quickly attracted an enthusiastic local following. As weekly orders surged into the hundreds, it became clear that the venture had outgrown its humble beginnings. Today, How Ya Dough’n stands as a fast-growing artisan pizza brand built on craftsmanship, operational discipline, and an unwavering commitment to quality. Its evolution offers valuable insights into what it takes to transform a passion project into a scalable food business. From Backyard Oven to Business Opportunity The earliest days of How Ya Dough’n were fueled by experimentation rather than a formal business plan. Yet customer enthusiasm validated the concept almost immediately. That demand inspired Goodman to transition from home-based production to building a struct...