Pinterest announced a multiyear advertising relationship with Amazon In an effort to increase the number of brands and pertinent products on its site, Pinterest announced a multiyear advertising relationship with Amazon . According to a blog post published alongside its positive first-quarter results surprise, the new agreement would make the e-commerce behemoth Pinterest its first partner on third-party advertisements. Social Networking The collaboration represents a change in strategy for the social networking and image-sharing platform, which has been trying to adapt to consumers’ shifting interests in product discovery in recent years. Pinterest launched its video-first Idea Pins and increased its investment in creator content as the demand for video platforms like TikTok and Reels surged and its image pinboard started to appear stale. However, several of these creative initiatives have lately come to a halt in anticipation of Pinterest’s last quarter’s revenue loss , f...