Uber Shuts Down Drizly Alcohol Delivery App, Prioritizes Consolidation within Uber Eats
(Source – Fox Business) Uber has announced the closure of its alcohol delivery app, Drizly, just three years after acquiring it for $1.1 billion. Despite Drizly’s significant growth during the pandemic-driven surge in at-home deliveries, it will officially cease operations at the end of March 2024, according to Uber. Originally positioned as the largest online marketplace for alcohol in North America, Drizly operated as a standalone app. However, as part of Uber’s strategic consolidation, Drizly’s marketplace was intended to be integrated into Uber’s primary delivery app, Uber Eats. Shedding light on Uber’s rationale behind this move In a statement, Pierre Dimitri Gore-Coty, Uber’s Senior Vice President of Delivery, emphasized the company’s decision to concentrate on the “core Uber Eats strategy of helping consumers get almost anything – from food to groceries to alcohol – all on a single app.” As Uber seeks to streamline its product delivery offerings, it has also sunset its gro...