Disney Might Sell ABC; X Turns To Google For More Programmatic Ads
Disney is contemplating the potential sale of ABC and its eight local stations, with Nexstar Media Group emerging as a prospective buyer, according to Bloomberg reports. Disney CEO Bob Iger recently expressed openness to divesting some of the company’s TV networks. For Disney, traditional linear television represents a financial loss, and the company’s strategic focus is shifting toward establishing a profitable streaming business. Currently owns and collaborates with stations affiliated with Fox Although Disney and Nexstar have initiated preliminary discussions, it remains uncertain whether the local broadcaster is the ideal candidate to take ownership of ABC . Nexstar currently owns and collaborates with stations affiliated with Fox, Paramount, and NBCUniversal. The introduction of a competitor station into the mix could trigger concerns among these networks. Furthermore, Nexstar would need to divest one of its existing stations to adhere to legal ownership limits. The sale of...