Daniela Jurado: Revolutionizing E-commerce through Impactful Leadership
Daniela Jurado , Executive VP , North America , at VTEX , has defied expectations and shattered glass ceilings to become a global leader in the male-dominated tech industry. Leveraging her passion for technology and a strategic vision for the future of digital commerce, Daniela has been instrumental in transforming VTEX into a recognized e-commerce leader. From her early days managing operations across EMEA and Latin America to leading VTEX’s expansion in North America, she has proven that success is not limited by age, gender, or geography—emerging as one of the most influential leaders to watch in 2025. Leading with Purpose After earning a degree in International Affairs, Jurado began her career in various business roles in the technology sector, focusing on software companies. In 2015, she joined VTEX as Partner Program Leader for Latin America—marking the start of a series of pivotal challenges and accomplishments. Throughout her time at VTEX, Daniela ...