What is the Untold Story of Kellogg’s Breakfast Mate Failure?
“You are what you eat..” is a belief that made Kellogg’s one of the most popular choices for Americans in the breakfast. Set up by brothers Will Keith Kellogg and Dr John Harvey Kellogg in year 1870’s, Kellogg discovered different ways to to cook and crush wheat and made it more palatable without losing its nutritional value. The brand proved that making cereal and feeding it to millions of people is not at all difficult thing to execute. The company decided to go one step ahead by producing Breakfast Mates for busy families in which there are working parents and save their time. However, the company failed miserably and turned out to be a disaster. Do you want to know the story behind this? Explore the same in this article. Overview of the Product: Kellogg’s Breakfast Mate was a breakfast product introduced by Kellogg’s, a renowned food company known for its cereal and snack offerings. Breakfast Mates aims to provide consumers with a convenient and quick breakfast so...