Changing The Way You Think – Redefining Financial Literacy with Weightless Financial
“ People struggle because they don’t know. My experience with thousands of people taught me a valuable lesson: what people don’t know will harm them. Especially when it comes to money. ” Bruce Kennedy , the CEO and founder of Weightless Financial , noticed that many individuals and businesses were missing four essential elements needed to build trust. As he developed Weightless Financial, he aimed to ensure that these four key components—Education, Integrity, Accountability, and Professionalism—were present in all business interactions. As CEO, he aims to transform lives by offering educational tools, products, and programs that help people achieve a balanced and successful financial life, which he refers to as a MoneyLife™. The Journey from Law Enforcement to Financial Empowerment From a young age, Bruce had a strong desire to help others. In his 20s, he pursued his dream of becoming a police officer and spent 17 years in that career. After leaving law enforceme...