Creating a Family of Franchise Owners: The Inspiring Leadership of Lane Kofoed at Assisting Hands® Home Care
Lane Kofoed , the CEO of Assisting Hands® Home Care , has become a beacon of leadership in the home care industry by fostering a unique culture that transcends typical franchise relationships. His approach is rooted in the concept of the FOFO®, the “Family of Franchise Owners,” which has turned Assisting Hands into more than just a network of franchises—it’s a supportive and inspiring community that feels like a family. The Birth of FOFO: A Vision of Community When Lane Kofoed took the helm at Assisting Hands, he recognized that the success of the company would depend not just on sound business practices but also on the strength of the relationships within the organization. Lane’s vision was to create an environment where franchisees felt more like family members than business partners, leading to the development of the FOFO culture. FOFO stands for “Family of Franchise Owners,” a term that captures the spirit of camaraderie, mutual support, and shared success that Lane has instil...