Adobe Reveals Record High Discounts and Surge in Buy Now
(Source -Adobe Experience Cloud) In the recent holiday season, Americans exhibited a surge in online shopping, setting a new record by splurging on goods worth $222 billion, as reported by Adobe Analytics on Thursday. The spending spree between November 1 and December 31 marked a 4.9% increase from the preceding holiday shopping season. Deep discounts and the availability of Buy Now, Pay Later options played a pivotal role in enticing shoppers, according to the Adobe report. Despite survey responses indicating dissatisfaction with the economy, these findings underscore the continued aggressive spending habits of Americans. Historic online shopping expenditure of $12.4 billion Notably, Adobe had previously disclosed that Cyber Monday alone witnessed a historic online shopping expenditure of $12.4 billion. To attract consumers, retailers heavily relied on promotions, with online shopping discounts reaching unprecedented levels during this holiday season. Discounts peake...