TEW Magazine

  Everyone knows that a viral campaigns can either make or break a company. Once the messaging hits the fan, it’ll spread like wildfire with no breaks or pauses, reaching every corner of social media and online publications. If a campaign flops and prospects turn away, the damage control that an organization has to do is unparalleled. From repainting the brand’s image to regaining customer loyalty, the lengths one has to go to reverse the PR nightmare brought by an ill-conceived viral campaign is a long and winding process. On the flip side, if a viral campaign works, it skyrockets to unprecedented heights, turning brands into overnight success stories. A well-executed campaign that resonates with the target audience leads to unprecedented exposure and allows the message to spread rapidly and organically. Make no mistake: in order for a campaign to succeed, it has to have the right components – from compelling content, emotional appeal, and relevance, to timeliness. Ultimately, i...