Overcoming the challenges of sales prospecting
How software can make prospecting more successful If you want to increase sales and grow your business, then prospecting is crucial. With that said, it’s not deemed the easiest of tasks. In fact, research from HubSpot shows that almost half of sales representatives say prospecting is the most challenging part of the sales process. Here, Ross Slogrove, UK and Ireland country manager at call centre software provider Ringover, shares his insight into why sales prospecting software is key to converting more sales. Prospecting is an important part of any business sales strategy, but it’s one of the most challenging and time-consuming tasks for sales teams. This is largely attributed to agents struggling to reach increasingly busy prospects who are often sceptical of cold calls, and ultimately being unable to build trust and establish credibility. Prospecting is the first step in the sales process and consists of identifying potential customers. The method involves developi...