Gmail adds a New Blue Tick Option to verify Businesses To confirm a sender’s identity, Gmail adds a New Blue Tick Option to verify Businesses, will start showing a recognizable blue checkmark next to their name. According to a blog post by Google, the function is meant to assist users in determining if the email they have received is from a reliable source or a scammer. Significance of the Blue Tick The verified checkmark expands on the Brand Indicators for Message Identification (BIMI) function that already exists in Gmail. This necessitates businesses to verify that the brand logo they are using as their email avatar is indeed theirs, as that is what users are meant to be able to deduce from the email. Companies with BIMI adoption already in place will have a checkbox next to their name. Hovering over the checkmark reveals that “the sender of this email has verified” that they are the owners of the domain and profile image that are being used to send the email, as seen in the ...