Enterprise India Magazine Interaction With Mr. Lee Puri & Mr. Varun Mohan DATE: 23rd April 2025 SPOKESPEOPLE: Mr. Lee Puri, Co-Founder, MiQ Mr. Varun Mohan , Chief Commercial Officer India, MiQ 1. Can you share the story behind MiQ’s inception and its journey to becoming a leader in the media industry? What were some of the most critical decisions that shaped MiQ’s evolution into a global adtech player? Lee Puri: When we launched MiQ in 2010 from the UK, programmatic media was very much in its most analog state and was transitioning into digital. At the time, my business partner, Gurman Hundal and I were both working in the traditional ad network space, and we recognised the incoming shift – where media inventory would increasingly be traded and bought through new technology and biddable platforms in a far more effective way. That was when we made the decision to launch a company that helps agencies and clients ride this seismic wave of ch...