Lyft launches new app feature that allows women passengers to choose women drivers
Lyft Introduces Women+Connect Feature for Safer Ridesharing The safety of passengers and drivers has been a growing concern in the ridesharing industry. Reports of assaults and uncomfortable situations have prompted rideshare companies to find innovative solutions to make their platforms safer for all users. “Her-Ride” Takes the Lead In 2019, Atlanta rideshare driver Jillian Anderson took a proactive step by creating “Her-Ride,” a women-only ridesharing option. This initiative aimed to provide a safer alternative for female passengers who felt vulnerable using standard rideshare services. Alarming statistics revealed that between 2017 and 2019, 6,000 women reported being assaulted during Uber rides. Additionally, Uber reported 998 sexual assault incidents, including 141 rape reports, in 2020. These numbers underscored the urgency for safer ridesharing options. Recognizing the need for improved safety in the ridesharing industry, company is taking a significant step to addr...