5 Signs You Should Refresh Your SEO Link-Building Plan Search Engine Optimization is necessary for all business websites because it keeps them ranking on the first page of web searches. Not being there means missing out on traffic, outreach, and conversions. Statistics show that global internet traffic increased by 40% in 2020 as the pandemic changed shopping behaviors and informational needs. If you want to keep pace with these growth trends, you must have a robust SEO plan. Did you know that it is the mainstay of a successful SEO link-building strategy? The truth is that backlinks are one of the top two ranking factors of Google’s Search algorithm. Additionally, 92% of marketers believe that links will continue to rule the SEO game even five years from now. Unfortunately, novice business owners often take a haphazard approach to link building, picking random ones as and when they see an opportunity. You may never realize you are on the wrong track until you have a cluttered ba...