How Tesla is reinventing the Wheel of Sustainability?, A Case Study Tesla didn’t invent the electric car, nor did Elon Musk establish Tesla. But today, both have become synonyms and represent the EV industry globally. While that is true, it is quite easy to overlook behind-the-scenes stuff that went into making it the giant of today. To answer the “who founded the company then?” question— it was the duo of Martin Eberhard and Marc Trepanning, Silicon Valley engineers. In 2003, they founded the company in San Carlos, California, and named it after the famous physicist Nikola Tesla. Until Tesla popularized it in 2008, no other automotive manufacturer took notice of electric cars. At its debut, the company took the EV industry by storm, it launched the Roadster . Soon enough, the sporty-looking car became a hit, with Hollywood stars like George Clooney among others ordering their own Roadster. At the origin, the goal was to make Electric cars that are better, quicker, and mor...