Citibank: Charting a Path Through the Evolution of BankingCitibank
= Source: www.azdailysun.com Originally named City Bank of New York, Citibank is one of the largest and most respected financial institutions in the world. It has played a significant role in many important advancements in banking, like being one of the first to popularize ATMs. For more than 200 years, Citibank has worked hard to become one of the top international banks, focusing on making banking easier for people globally. Their innovative thinking and global perspective have shaped their approach to banking throughout their long history. In this case study, we will learn more about its history, business models and operations, strategic initiatives, current revenue, and future plans. Overview of Citibank Citibank, N.A. (where “N.A.” means “National Association” and is often written as Citibank) is the main U.S. banking subsidiary of Citigroup, which is a large international financial services company. The bank offers various services, including consumer banking, investme...