Interview with Christoffer Ødegården: How Payment Features Are Shaping Affiliate Marketing
Source: 5star.media At the core of today’s online casino market is a simple truth: players demand fast, secure, and frictionless payment solutions. That may not come as a surprise, but what has happened might. For operators, these solutions are no longer just technical necessities—they are key marketing tools that build trust, drive conversions, and ultimately set a brand apart in a crowded space. We spoke with esteemed iGaming veteran and expert Christoffer Ødegården , Head of Marketing at Bojoko, to learn more about this evolution. In this interview, he explains how advanced payments became essential in affiliate marketing efforts, the incredible payment-related search volumes in the UK, and the potential FTDs that can be gained with simple steps. Over the last few years, we have seen a lot of focus on payments in terms of affiliate marketing. What led to the rise of advanced payment solutions as a key marketing tool? It all started with the realisation that pa...