What is ‘Consumer Behaviour’ & How Does It Drive Marketing?
Source: Image by JackF from Getty Images Do you work in marketing, or perhaps you’re studying a marketing online masters . From SEO to A/B testing and email marketing, you should be across it all. Whether you’re a student or an accomplished marketing professional, it surely pays to stay plugged into all things marketing, consumer behaviour and data. This helpful article will discuss consumer behaviour and how it drives marketing. We’ll cover what consumer behaviour is, how companies use insights for marketing and why it is so important. Continue reading to learn more about this valuable topic. What is Customer Insight? Customer insight, or consumer insight, is the understanding and interpretation of customer data , behaviours and feedback into conclusions that can be used to drive actions that improve product development and customer support. All of this is used to increase revenue and, ultimately, profit, which is the goal of the majority of private and publicly-listed or...