From Trench Coats to Runway: The Evolution of Burberry
The trench coat has been the style statement for decades and is a symbol of British heritage and luxury. Worn by Hollywood stars to fashion enthusiasts, it has won the hearts of many people. Over the years, it has become synonymous with sophistication and style, having a unique design and versatility. But do you know how it came into existence? Burberry, a luxury brand, made this iconic coat and popularised it within the fashion groups. Not only trench coat, it made many other iconic fashion products over the years. In this case study, we will learn more about the brand, its history, the iconic products it created, its marketing strategies, and current market revenue and stats. The Origin of Burberry Located in London, England, Burberry Group plc is a British luxury fashion brand that designs and sells ready-to-wear clothing, including trench coats, leather accessories, and footwear. The company started in 1856 when 21-year-old Thomas Burberry, who had previously worked as a draper’s a...