How to Use Marketing Analytics to Increase Your Care Home Move-ins? There are many ways to increase your care home move-ins, but you may only be able to implement a few strategies. So naturally, you want to pick the right marketing analytics tools for the job. This is why call tracking is making a big difference in care homes today, with its advanced approach to providing marketing analytics for your various business needs and strategies. If you’d like to learn more about how to use call tracking to boost your move-ins, here are some of the things you should be considering in your care home marketing strategy. How are you measuring engagement with marketing analytics? If you want to increase your move-ins, you must have an efficient way of measuring your marketing engagement to find the true value of your campaigns. Are you simply looking at website traffic as your benchmark and leaving out the calls produced from your activit...