TikTok Business Success Stories to Get You Inspired Slowly but surely, TikTok has become the platform of choice for just about 5 million businesses striving to engage with audiences by capitalizing on trending topics, hashtag challenges, live streams, and compelling content. TikTok adds pressure on Meta’s development teams as audiences spend less time on Facebook. Younger users are turning away from the app in big numbers, so TikTok is an excellent platform to gain traction with millennials and Generation Z. If you’re captivated by TikTok but don’t know how to take advantage of the platform for your own marketing and advertising activities, take a look at these business success stories to inform your own decisions. Chipotle Now one of the most talked about brands on TikTok, Chipotle didn’t join TikTok until 2018, but it made amends for the lost time. The American chain of fast-casual restaurants has more than 1.3 million followers and 20.7 likes acro...